About Adapta

In the 21st century, a new genre of art has developed and its recent rapid growth of international interest has been unprecedented. Although the mediums that artists in this field employ are many, it has been coined as "Urban Art" and it seems to be a phrase that will remain for the foreseeable future. Urban art can be defined as a style of art that relates to cities and city life often done by artists who live in or have a passion for city life , and is often associated with "Street Art" or "Graffiti".

This style of art is not a new phenomenon - street graffiti first appeared in the US in the late 1960s and was commonly used as a form of political activism. Only recently, however, has urban art become recognized as a proper art form by galleries, curators, private collectors and auction houses.

The way people view this 21st Century contemporary art nowadays has created a new and formidable player in the Art market and even national museums have had to sit up and pay attention to this burgeoning phenomenon. The line between fine-art and street-art/graffiti is now blurred, and with its acceptance and recognition by the art establishment also bringing with it criticism and dismissal.

Adapta is a satellite project in collaboration with Schoeni Art Gallery in Hong Kong and Adapta UK, based in London. Adapta will bridge the gap between the understanding of this Urban Art movement in the European and Asian art markets, creating a dialogue which, until now, has been relatively unobserved. We believe that the talent-pool that Urban Art offers is extraordinary and hand-picking each artist specifically for each show will demonstrate, educate and provide a wealth of inspiration for the youth of today; especially in broadening their sensitivity towards the society and environment they live in and in nurturing their passion and determination on their interests.

Adapta Gallery : www.adaptagallery.com

About Schoeni Art Gallery

Since its establishment in 1992, Schoeni Art Gallery is renowned as a leading gallery of the Chinese Contemporary Art Movement. The director of the gallery took over the late - founder's legacy in 2004. As an "urban" child, born in the 1980s, street and graffiti has been an intricate part of her life. One of the gallery's main guiding principles includes broadening the experience.

Schoeni Art Gallery : www.schoeniartgallery.com

About UKAdapta

The Japanese Web Mag, UKAdapta was created four years ago and with more than 60,000 hits a week, has created a large talent pool and information source of British creatives, spanning the five fields of Art, Music, Fashion, Lifestyle and Architecture. Through an extensive and diverse network of contacts, exclusive access to backstage and industry events such as fashion shows and private exhibitions are gained, providing the main source of content. As all of the interviews are translated into Japanese, it provides a valuable educational resource for young Japanese creatives to better understand British Culture & Art and to support Japanese visitors to the UK. We have facilitated collaboration between several British artists & designers and Japanese creative companies in the past four years. We believe that mediation between the UK and Japan is a positive step towards creating more communication and collaborative efforts between the two countries. We have also provided British cultural content for Japanese media, both for television broadcast and for publication in popular magazines.

UKAdapta has a large following of regular creative readers in Japan & UK and with the caliber of the artists in our first show, we believe that adaptagallery.com will also become an extremely popular website that many people will visit in the future.

UK Adapta : www.ukadapta.com